Cyclones Breece Hall, Brock Purdy join Cameo on first day of NIL rights for NCAA athletes
Travis HinesIf you want Iowa State's Heisman hopeful or the best quarterback in program history to wish a loved one a happy birthday or congratulate a friend on a promotion, all you need is $40.
Breece Hall, the Cyclones' All-American running back, and Brock Purdy, the program's winningest QB, have joined Cameo, the personalized video service featuring celebrities, on the first day that NCAA athletes are permitted to profit from their own name, image and likeness.
"Whether it's for birthday parties, motivation or just words of advice," Hall said in his introductory video on the service, "I can't wait to be on this app and connect with you guys and get to know you guys."
Cameo has become increasingly popular among athletes and entertainers in recent years. It allows fans to request a personalized message that the celebrity delivers on the app for a price.
Former Cyclones like quarterback Sage Rosenfels ($75 for a message) and men's basketball player Georges Niang ($225) are among those utilizing the service as a digital revenue stream.
More:Is the absence of NIL legislation actually a benefit to Iowa college athletic departments?
Hall and Purdy likely will be joined on the app by some of their teammates with the NCAA's relaxation of its amateurism rules that allows collegiate athletes to profit from their name, image and likeness.
Other potential revenue streams include social media posts, apparel, public appearances and instructional camps.